My role within the University of Tennessee Social Media team was to develop content plans. I developed, pitched and produced campaigns for their flagship social media accounts. I've also contributed to preliminary editing for the Torchbearer, and TN Today blogs to complement our social strategies. My content series include Safety Thursday, the Big Orange Throwback and The Seven Days of Homecoming.
Safety Thursday occurred in conjunction with National Safety Awareness Month. I developed three themed Snapchat stories and pitched the concepts to my superiors and the Office of Emergency Management. The entire campaign, from ideation and copy to video production, was executed by me.
- Week One: Guardian App.
- Week Two: See Something, Say Something
- Week Three: Active Shooter Safety tips w/ campus police department
The Big Orange Throwback Photo Challenge
UT wanted an event to celebrate the 100th Homecoming. The goal of this event was to unite UT alumni with current students. Alumni sent in photos of their favorite memories on campus and throughout October, students will recreate these photos for a chance at a price. This multi-platform social media event has been adopted by the UT Alumni Association and will occur until November. I also wrote the copy for the TN Today Blog promoting the event.
http://tntoday.utk.edu/2016/09/20/recreate-alumnis-favorites-pictures-bigorangethrowback-challenge/
The Seven Day Homecoming Countdown
Seven days of unique content lead up to the final Saturday of Homecoming at UT.
7 Days: 7 Events You Can't Miss on Campus
6 Days: 6 Homecoming Traditions Every Vol Fan Should Know
5 Days: 5 Haunted Tales from the Hill
4 Days: 4 VolShops - Fall Style Preview with Spirit Squad
3 Days: 3 Ingredient Tailgate Snack - Smokey in a Blanket
2 Days: 2 Fight Songs, But Only One is True
1 Day : 1 Alma Mater - The Lyrics That Unite Us
*6 Traditions and 5 Haunted Halls Images link to the copy on TNToday.com
© 2016 University of Tennessee