Mule Day 2016 Promotion

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Task: Develop concept, copy, and design for O’Charley’s recent drink launch.

In March 2016, O’Charley’s worked with the community of Columbia, TN to launch three new drinks during the city’s annual MuleDay festival. Over 170 years old, and one of the nation’s largest livestock showcases, MuleDay was the perfect way to execute the launch of the new Moscow Mules recipes.

Our assignment was to work with our intern Art Director to develop concept, copy, and design for O’Charley’s new drinks. Our task was to develop mock creative in the form of table tents and posters that could have been present at the launch, as if it was an upcoming event.